U + DT = ER3
One of the things I love about Albert Einstein is that not only was he unbelievably clever, he was also incredibly wise. It strikes me that his cleverness was in large part an outcome of applying his wisdom.
Quite simply, he thought differently from everyone else around him, which enabled him to come up with ideas and theories that no one else could.
And then he was brave enough to stand up for those ideas, even when faced with disagreement and, at times, ridicule.
And this leads to something important for you.
In business today it is more critical than ever to think differently from the herd, to provide something exceptional that will create the opportunities for you to produce extraordinary results.
You are no longer just in competition with other people in the same business. You are in competition with everybody!
It doesn't matter if your business is design, the law, hospitality, accounting, photography, manufacturing, or anything else you can think of. You are in competition with Tesco, Amazon, Facebook, the corner shop, a plumber, BMW - because you are in competition for attention.
There is so much noise out there, so many things scrabbling for people's attention, that it is imperative for you to think differently, and develop different behaviours, in order to succeed.
And that is what I have always been interested in. How can I think differently? How can you do it? How can I help people to do it, such that they can achieve the things they really want to? What different behaviours can you invent with your different thinking? What different things can you think and do that will fuel your success?
I've been fascinated by, and researching, these questions for almost forty years, and in that time I've developed some wisdom of my own.
The formula is not one of Einstein’s; it’s one of mine.
It is simply this
yoU + Different Thinking = Extraordinary Results3
and the power of the results is directly proportional to the difference of the thinking.
Please contribute to my research by telling me about how you are thinking differently, and the results you're getting. Or how you're struggling to do that. Or what you've learnt. Or what you need to learn.
You can contribute by commenting in the box below, or you can send me an email.
I really look forward to hearing your thoughts. Thank you!
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What people say….
Doug has really helped shape my work and clarify my ideas. I’m always conscious I owe him a great deal.Jason Thorne
Through working with Doug I am more focussed, more in action action and produce bigger and better results.Mark Turnbull
I would not have the life I have now if not for Doug’s support and commitment. He made a huge difference to my life, and all the lives I touch.Susan Paul
Doug has a lot of practical advice to offer and he’s worth his salt!Paul Heaney
Focused, personable and incredibly high level of integrity, I would trust Doug in any situation.Derek White
Doug is one of the most genuine people I know, and possesses humility – a quality which seems far too rare.Adeline Darling
I can see why Doug is so good at what he does.Those who are fortunate enough to learn from him are lucky people.Maksoom Hussain
A conversation with Doug is always enlightening.David Lindsay
A really insightful process at a reasonable cost. Absolutely recommended.James Marsh
Most significant is the longevity of Doug’s interventions – still using the tools and techniques over two years on.Neil Jacobs