I’m launching a new project, working with young unemployed people to give them the opportunity of having real, sustainable jobs and living the life they choose, rather than the one they feel they been handed, and I need your help….
Creating New Tomorrows is an attitude development programme for young unemployed people, designed to engage, inspire and train them to become enthusiastic, motivated and highly employable.
Through a combination of workshops, coaching and work experience they will acquire the necessary attitudinal and social skills to make use of their talents, unleash their potential, and become highly productive members of society.
Today there are so many people saying that young people in Britain don’t have the right attitude for work and would rather live on “far too generous” benefits than “get off their arses”, or “on their bikes”, and find a job.
Even some Government schemes for “encouraging” young people into work are based on the belief that they must be coerced and threatened in order to take up jobs; and I have heard a Government Minister say “there is a group [of young people] who are just bone idle and have no intention of working.”
However, the vast majority of research into the psychology of motivation points in the opposite direction. That people respond far more positively to well formed incentives, rather than threats – carrots rather than sticks.
And often those incentives do not have to be financial – there is long established and repeated research that says that as long as a person’s basic physiological and safety needs are met, then their motivations tend to be much more to do with social needs and fulfilling their potential. In many cases, just giving them the opportunity to strive to do this can be the incentive that is needed.
In other words, simply treating people with respect, which costs nothing, and helping them create opportunities to fulfil their potential, could result in a transformation of what is possible in reducing unemployment.
It might sound glib, but in reality attitude is just a matter of attitude, and given a good enough reason and an understanding of the mechanisms that control it, anybody can and will change theirs.
The project will launch in the London Borough of Lewisham, where I live, and which has the highest level of youth unemployment in the country at 36% (the average across the UK is 22%).
That’s a brief summary of Creating New Tomorrows, which will operate as a social enterprise, and there are lots of ways you can help.
It might be:
- Simply giving me some words of encouragement
- Feedback on the concept
- Providing a work experience place
- Mentoring a young person
- Becoming a sponsor of the programme (a range of levels available)
- Or whatever else you can think of
If you’d like to know more about Creating New Tomorrows, please complete the contact form below, and I’ll send you some more information.
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